Skip to content
Demo
Playbooks
Playbook · v1.3

Prepare a launch
From brief to readiness review.

Demo dataApproved procedure
v1.3 · reviewed 15 Sep

Prepare a launch

From brief to readiness review.

JHOwner June HarlowReview every 90 days

Inputs

Have these before you start

  • Named objective and audience
  • Campaign owner and target date
  • Linked products
  • Draft budget or TBD placeholder

Templates

Start from an approved structure

Steps

7 steps, in order. Each one opens the record it touches.

  1. 01Confirm objective, audience, and ownerCampaign record
  2. 02Link approved messaging and brand referencesBrand HQ
  3. 03Create channel deliverables with ownersDeliverables
  4. 04Request creative and record source filesAsset library
  5. 05Set approval deadlines separately from publish datesCalendar
  6. 06Run the launch-readiness reviewChecklist
  7. 07After launch, connect verified results and lessonsResults

Quality checks

Before you mark the job complete

0 of 5 checked

Reference resources

Explains, does not instruct

Reference
Voice examplesBrand HQ · currentClaims listBrand HQ · currentCalendar status glossaryOperations · current

Unreviewed notes

Useful, not yet approved

Unreviewed

  • Store buyer questions from the preview

    Working notes from Tomás · not an approved procedure

  • What customers say in reviews

    Needs an owner and a review date

Know what you're following

Approved procedures tell you what to do. References explain. Unreviewed notes can inform a choice, but they never set the rule.