Campaign
Daylight Fluid launch
Launch 6 Oct.
Launch Daylight Fluid online and in partner stores on the same day, with one line everywhere it shows up.
- Audience:
- Existing customers · store buyers · first-time shoppers
- Owner:
- June Harlow
- Target:
- Tue 6 Oct, 8:00 AM
- Budget:
- TBD · placeholder
The layer that goes under everything.
Approved messaging
Reusable lines for this campaign
Primary line
The layer that goes under everything.
Demo creative direction. Not a product claim.
Supporting copy
Lead with the routine, then the product. Say what it does in one line. Keep SPF numbers off every surface until the lab report is on file.
Campaign details
Illustrative values · demo data
- Linked products
- Daylight FluidDew SerumCalm Cleanser
- Owner
- JHJune Harlow
- Audience
- Existing customers · store buyers · first-time shoppers
- Target launch
- Tue 6 Oct · 8:00 AM
- Budget
- TBD · placeholder
Deliverables
7 across 6 channels
Brand references
Check the work against these
Timeline
Decision points and publish moments
- 22 SEPCreative direction selectedComplete
- 6 OCTLaunch · online and in storeScheduled
Dependencies & blockers
Resolve reasons, not just dates
Blocked
SPF lab report
The lab has not sent the final report. Blocks pack copy and the launch email.
Creative brief
Last edited by June · 26 Sep
Make the daily step the easy one.
Must include
The one job, where to buy it, links to approved claims
Avoid
Non-toxic, clinically proven, any SPF number before the report
Tone
Calm, plain, exact
Asset previews
Current campaign files
Approvals
A person must approve
Launch-readiness checklist
7 of 11 complete
Results & lessons
Before launch
No results yet.
This campaign hasn't launched. Write the learning questions now, connect verified numbers after launch.