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Demo
Playbooks
Playbook · v1.1

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Draft, review, and hand off.

Demo dataApproved procedure
v1.1 · reviewed 10 Sep

Create a post

Draft, review, and hand off.

KMOwner Kit MoreauReview every 90 days

Inputs

Have these before you start

  • A format that already worked
  • The product's one job
  • Approved claims only

Templates

Start from an approved structure

Steps

5 steps, in order. Each one opens the record it touches.

  1. 01Start from a format that already landedInsights
  2. 02Write the caption in the brand voiceVoice
  3. 03Pull claims from the approved listClaims
  4. 04Get a review
  5. 05Track it for two weeksInsights

Quality checks

Before you mark the job complete

0 of 3 checked

Reference resources

Explains, does not instruct

Reference
Voice examplesBrand HQ · currentClaims listBrand HQ · currentCalendar status glossaryOperations · current

Unreviewed notes

Useful, not yet approved

Unreviewed

  • Store buyer questions from the preview

    Working notes from Tomás · not an approved procedure

  • What customers say in reviews

    Needs an owner and a review date

Know what you're following

Approved procedures tell you what to do. References explain. Unreviewed notes can inform a choice, but they never set the rule.